The Future of Remote Work in the Content Industry
Lessons from recent layoffs and solutions to expanding opportunities
Hi Superstar,
The content industry has experienced significant shifts and challenges recently with downsizing becoming a prevalent trend. Even with remote work, the content industry still finds itself at a crossroads. Companies have had to make difficult decisions, reevaluate their operations, and seek innovative solutions to remain competitive. However, these decisions have left an indelible mark on professionals such as emotional toll, job insecurity, and the loss of valuable expertise that occur as a result. This experience is undoubtedly disheartening as the sudden loss of a job and the departure of talented colleagues leave lasting impressions. I have personally faced these challenges, and the emotional toll cannot be overlooked. However, I believe in the power of resilience and the capacity to bounce back stronger. Wondering how you can bounce back in the wake of the fragility experienced by the remote work content industry? Read more here
Remote Worker Segment
Pioneering Success and Overcoming Obstacles in the Digital Marketing Industry: Unveiling the Remarkable Journey of Olabinjo Adeniran.
In this Remote Worker feature, we delve into the remarkable story of Olabinjo Adeniran, a trailblazer who has defied the odds, shattered barriers, and emerged as a true force to be reckoned with in the tech landscape. With an unwavering determination and an unwavering commitment to excellence, Olabinjo has carved his path as a co-founder, growth partner, product marketing manager, and distinguished digital marketing professional.
From his early days as a technology blogger to his current role spearheading multi-channel digital campaigns, Olabinjo's career trajectory has been nothing short of extraordinary. With over a decade of experience under his belt, he has established himself as a true visionary in driving digital acquisition and retention programs for startups across diverse industries, including travel, blockchain, media, community, and B2B spaces.
Olabinjo is also the author of The Growth Handbook which features well-curated advice from the best operators in the Fintech space. It is a must-have for growth experts, marketing teams, and anyone in the fintech space.
What sets Olabinjo apart is not only his expertise in content marketing, search engine optimization, search engine marketing, email marketing, and performance marketing campaigns but also his unwavering passion for his craft. He approaches each project with fervor and an insatiable hunger for success, consistently delivering exceptional results that propel businesses forward.
Join us as we unravel the triumphs, trials, and transformative experiences that have shaped Olabinjo's extraordinary journey. Brace yourself for a captivating conversation filled with wisdom, inspiration, and invaluable insights from a true leader in the digital marketing realm.
Hello Olabinjo, thank you for accepting our invitation. Could you please provide us with a brief introduction to yourself and your professional endeavors?
Certainly, it's a pleasure to be here. I am Binjo Adeniran, a marketing professional with a rich background of over 10 years in the industry. Throughout my career, I have had the privilege of working with both local and international companies, primarily in remote capacities. I embarked on my professional journey in 2011, and in 2012, I had my first opportunity to work remotely for a Nigerian company.
That's quite impressive, considering your experience with international companies. Have you ever encountered any instances of discrimination as a person of color in your professional journey?
Fortunately, I have been fortunate to largely avoid instances of discrimination. However, there was one experience where my skills and expertise were doubted, making me wonder if such skepticism would have arisen had I belonged to a different racial background. Apart from that isolated incident, I have not faced any discrimination throughout my career.
Wow, working remotely for the majority of your career, do you ever experience feelings of loneliness due to the absence of in-person interactions?
Working remotely eliminates the need for daily commutes and physical presence in a workplace, along with the associated conversations and interactions. While some individuals may find this emotionally and mentally challenging, I personally appreciate the autonomy and comfort of working from my home office. Fortunately, I live in close proximity to friends, and I frequently spend time with them when desired. Additionally, I dedicate weekends to quality time with my family, ensuring that loneliness is not an issue for me.
Understandably, remote work brings its own set of challenges. Could you elaborate on the challenges you face as a remote worker?
Power outages and network issues are common challenges faced by remote workers in this country. Although I reside in a serviced estate and experience relatively fewer power disruptions, occasional outages do occur. Thankfully, I have managed to minimize data and network issues. Another challenge I encounter is the perception of being based in Africa, which can lead to rejections from certain companies despite the favorable time zone overlap with Europe. It's disheartening, but unfortunately, it's a reality.
The bias in remote work among Africans Talents is really disheartening. With your extensive experience, have you ever encountered rejections when applying for jobs?
Rejections are an inherent part of the remote work life, and they are not unique to me. In fact, I received two rejections just today, and I anticipate more in the future. It's essential not to let these rejections discourage you and instead use them as learning opportunities and motivation to keep pushing forward.
I’m so sorry about that. Rejections are an emotional rollercoaster. Recently, there has been news of layoffs affecting content writers in a prominent company. What advice would you give to individuals who have been laid off or are currently seeking new job opportunities?
One valuable piece of advice is to leverage platforms like LinkedIn and actively engage in virtual communities. These platforms offer excellent opportunities to network, showcase your skills, and potentially find new job prospects. Personally, I have secured a job through one such community I was actively involved in, highlighting the power of virtual connections in the job search process.
We would love to know your insights on how you ensure that you receive fair compensation for your work considering the fact that there’s a gap in pay equity among Africans and marginalized groups.
Prior to entering negotiations for any job, I conduct thorough research to familiarize myself with the salary range associated with the desired role. This allows me to have a clear understanding of the compensation I should expect and empowers me to negotiate accordingly, ensuring that I am not undervalued or underpaid.
Thank you so much for your time, Olabinjo, this has been an enlightening session, to our last question, what advice would you like to leave to other content remote workers out there?
I would emphasize the importance of continuously honing your craft and staying updated on industry trends. The digital landscape is constantly evolving, and it's crucial to stay ahead of the curve by investing in professional development and expanding your skill set. Additionally, don't underestimate the power of networking and building connections with like-minded professionals. Engaging in virtual communities, attending webinars, and participating in industry events can open doors to new opportunities and collaborations. Lastly, always prioritize your well-being and maintain a healthy work-life balance. Remote work offers flexibility, but it's essential to set boundaries, establish routines, and take breaks to recharge. Remember, your productivity and creativity thrive when you prioritize self-care. So, stay passionate, stay resilient, and embrace the exciting journey of remote content work.
Ps: You can reach out to Olabinjo Adeniran via LinkedIn or Twitter
Resources to Help in Your Remote Career Journey
Our Slack community: this is a community built to connect with job seekers and digital nomads around the world. We have monthly free training, resources, and a helpline. Also, you get to make friends with other members. Link
Our job board: The Inclusively Remote job board is tailored to ensure everyone around the world gets equal opportunities, especially Africans. We have jobs that are inclusive for Africans. Link
Our Social Media Handles: For daily tips on navigating your remote work career or tips to corporate success, check out our social media handles here Link
Introduction to Remote Work: Access our free ebook on what remote work is and how you can get remote jobs, especially other platforms to check out. Link
The ABC of a Successful Remote Job Application: Access our free ebook on how to tailor your resume and apply to remote jobs. I have tailored a resume template you can use as well as cold mail messages in drafting your cover letter. Link
The Remote Salary Handbook: This is the first published guide on remote work. Having been a remote worker from Africa, I know the struggles of getting good pay, I have been paid less countless times. This ebook lays down tips as well as templates to ensure no one gets to be like me. It’s currently on sale and would go a long way in your career journey. Link
Letter for June
Hi Superstar,
As the warm breeze of June gently dances through our lives, it brings with it a burst of renewed energy and endless possibilities. This is why it’s the perfect time to pause, reflect, and reignite the spark within you. Whether you're embarking on a new career path, pursuing your dreams, writing exams, graduating from university, or simply seeking a little extra motivation to make a life-changing decision, this June message is here to uplift your spirits and remind you of the incredible potential that resides within you.
Remember, each day is a blank canvas waiting for your unique strokes of brilliance. Also, setbacks and challenges are merely detours, not roadblocks. They are chances for us to learn, adapt, and become even stronger. Don't let fear or self-doubt hold you back from exploring new paths or believing you can make a 5.0 in your semester exams or getting your dream job offer. Instead, channel your inner courage and step into every unknown with an open heart and a leap of faith.
Surround yourself with a supportive network of friends, mentors, and like-minded individuals who believe in your potential. Seek out their wisdom, listen to their stories, and let their experiences inspire you to reach new heights.
Moreover, let’s not forget it’s almost summer, so let June be a reminder to find joy in the journey, not just the destination. Take time to savor the small victories, relish in the moments of laughter, and appreciate the beauty that surrounds you. Life is a mosaic of experiences, and it's up to us to paint it with vibrant hues of happiness and fulfillment. Have a lovely month!
Yours Truly,
Mary-Esther and Olawoyin Bukola